Global Reach & Quality Sourcing
Direct supply from South America, Africa, and Indonesia. Every lot is cup-graded, sampled, and documented before contract — quality is enforced at origin, not litigated after arrival.
About Velocità
A modern trade platform for the world's coffee and cocoa.
Velocità Coffee connects origin producers with businesses worldwide — supplying coffee and cocoa in green, roasted, powdered, and private-label form, to operators who measure quality at the cup, not the spreadsheet.
01 · Who we are
Built on real trading expertise. Run as a modern platform.
Velocità Coffee was built by operators who have spent careers inside the global coffee and cocoa trade. The platform is modern and the logistics are software-defined, but the underlying expertise is two decades of relationships at origin and at port.
Our mission is straightforward: connect the world's quality origin producers with the businesses that need them. Not as a commodity desk that pushes paper, but as an operator that handles every container we contract — sampling, grading, documentation, dispatch.
Most importantly, we are built for the businesses that global trade often overlooks. Specialty cafés, independent chocolatiers, mid-size roasters, regional distributors — the operators who need the same quality and traceability as the largest groups, with the responsiveness a multinational supplier rarely offers.
With offices across six countries — Istanbul, Muscat, Batumi, Yerevan, Toronto, and Tehran — we trade close to origin and close to our customers.
Founder & CEO
Why we built Velocità.
Velocità Coffee is built on two decades of experience inside the international coffee and cocoa trade. That experience taught us a hard truth: the global trade has long worked best for the largest buyers — and barely worked for the businesses beneath them.
We built the platform to change that — by carrying inventory, holding relationships at origin, and supplying quality and traceability to every operator who needs it. We trade with the conviction that a long-term partnership outperforms a one-off deal at every horizon.
— Babak Abedi · Founder & CEO, Velocità Coffee
02 · Why choose us
Four reasons buyers move their supply to Velocità.
Direct Origin Relationships
Long-term relationships with estates and cooperatives across three continents. We carry inventory and forward-contract harvests so your programme isn't held hostage to commodity swings.
Full Flexibility
Green beans, profile-roasted, powdered, or finished under your own brand. We handle every step from bean selection to retail-ready packaging — one form or all four.
Reliable Partnership
Enquiries answered within one business day. Samples shipped within five working days. Reject criteria written into contracts. The operating defaults exist so the unexpected isn't part of the deal.
03 · What we offer
Two categories. Four forms. One operating standard.
Single-origin green for your roastery, a profile-matched espresso programme, alkalised cocoa powder for industrial baking, or a private-label finished good — Velocità supplies the same standard of grading, documentation, and freshness across every format.
04 · Who we serve
Built for buyers at every scale.
From single-property hotel programmes to multi-year distributor contracts, Velocità supplies the operators that make global hospitality, retail, and manufacturing work.
Hotels
Restaurants
Cafés
Roasteries
Chocolatiers
Bakeries & Pastry
Manufacturers
Distributors
Get started
Start with a sample. Stay for the supply.
Tell us about your programme — origin, volume, format, and timing. We respond to every enquiry within one business day.